Strategi Promosi M’Bro Café and Resto di Masa Pandemi Melalui Platform Instagram

Keywords:
Copyright and Licensing:
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Yefta Jati Putranto

a:1:{s:5:"en_US";s:27:"Universitas Merdeka Madiun ";}

Abstract

This research is entitled The Strategies of Promotion From M’Bro Café and Resto During a Pandemic Through the Instagram Platform. The purpose of this research is to determine the growth and sales management of M'Bro Café and Resto. The approach method is used to draw conclusions based on the answers gathered from the interview in order to support the research. The data collection technique uses semi-structured interviews by getting some information through the Instagram platform, which emphasizes phenomena and issues during the pandemic that can enhance economic growth in the Madiun area. Through the direct interview conducted at M'Bro cafes and restos, it can be concluded that the creative contents that have been distributed to customers and the public increase the selling points through photos and videos, there by attracting customers to purchase food and beverages either through delivery, dine-in, or take away. This research proves that the management of M'Bro cafe and resto is committed to running the business consistently with an unyielding spirit, tenacity, and work ethic to maintain the values of the vision and mission of M'Bro cafe and resto..

Downloads

Download data is not yet available.

Arnani, M., & Nugroho, R. S. (2021). PPKM Mulai Diberlakukan Hari Ini, Simak Berikut Bedanya dengan PSBB. Retrieved from https://www.kompas.com/tren/ read/2021/01/11/141500665/ppkm-mulai-diberlakukan-hari-ini-simakberikut-bedanya-denganpsbb?page=all

Asmara, C. G. (2021). Jokowi akan Umumkan Keputusan PPKM Level 4 Hari Ini. Retrieved from https://www.cnbcindonesia.com/news/20210802083206-4-265288/ jokowi-akan umumkan-keputusan-ppkm-level-4-hari-ini

Atmojo, C. T., & Sulistyowati, S. N. (2021). Kreativitas Pelaku Ekonomi Kreatif Kabupaten Jombang di Masa Pandemi COVID-19 Perspektif Strategi Promosi. Pendidikan Ekonomi Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Universitas Jember.

Atmoko, B. D. (2012). Instagram Handbook Tips Fotografi Ponsel. Jakarta: Media Kita.

Atmoko, B. D. (2012). Instagram Handbook Tips Fotografi Ponsel. Jakarta: Media Kita.

Banjarnahor, A. R. (2021). Manajemen Komunikasi Pemasaran. Jakarta: Yayasan Kita Menulis.

Budiansyah, A. (2020). Mark Zuckerberg Jadi 'Merger' Facebook, Instagram & WhatsApp? Retrieved from https://www.cnbcindonesia.com/tech/20191231220047-37-126 810/mark-zuckerberg-jadi-merger-facebook-instagram-whatsapp

Carolina, T., & Nuryana. (2021). Strategi Promosi Perut Bulat Café and Resto Melalui Media Sosial Instagram. Jurnal Media Public Relation Universitas Tulang Bawang Lampung.

Febriyasari, N. K. (2021). Analisis Strategi Promosi Komunitas ‘Malu Dong’ Dalam Media Sosial Instagram. Seminar Nasional Desain Institut Seni Indonesia Denpasar.

Firmansyah, A. (2018). Perilaku Konsumen: Sikap dan Pemasaran. Yogyakarta: Deepublish.

Hamdani, N. A., & Maulani, G. A. F. (2018). The influence of E-WOM on purchase intentions in local culinary business sector. International Journal of Engineering and Technology(UAE), 7(2), 246–250. https://doi.org/10.14419/ijet.v7i2.29.13325

James, F., & Durham, H. (2013). Fifty Shades Of Digital Marketing. United Kingdom: bookboon.com .

Khairani, Z., Soviyant, E., & Aznuriyandi, A. (2018). Efektivitas Promosi Melalui Instagram Pada Umkm Sektor Makanan Dan Minuman Di Kota Pekanbaru. Jurnal Benefita, 3(2), 239. https://doi.org/10.22216/jbe.v3i2.2738

Khamaludin, Syam, S., Rismaningsih, F., Lusiani, Arlianti, L., Herlani, A. F., Fahlevi, M., Rahmadi, R., Windyasari, V. S., & Widiyatun, F. (2021). The influence of social media marketing, product innovation and market orientation on indonesian smes marketing performance.

International Journal of Data and Network Science, 6(1), 9–16. https://doi.org/10.5267/J.IJDNS.2021.11.002

Kotler, P., & Keller, K. L. (2016). Marketing Management. United States of America: Pearson Education Limited.

Kusumastuti, A., & Khoirun, A. M. (2019). Metode Penelitian Kualitatif. Semarang: Lembaga Pendidikan Sukarno Pressindo.

Mai, K. N., & Nguyen, V. T. (2022). The Influence of Entrepreneurial Ecosystems on Entrepreneurs’ Perceptions and Business Success. Gadjah Mada International Journal of Business, 24(2), 198. https://doi.org/10.22146/gamaijb.67416

Musnaini dkk. (2021). Manajemen Pemasaran. Sumatera Barat: Insan Cendika Mandiri.

Nandaryani, N. W. (2021). Analisis Desain Konten Instagram Sebagai Strategi Promosi @sayurboxbali. Seminar Nasional Desain dan Arsitektur. Denpasar: Institut Desain dan Bisnis Bali.

Nurdin, I., & Hartati, S. (2019). Metodologi Penelitian Sosial. Surabaya: Media Sahabat Cendekia.

Phillips, K. W. (2017). Guide To Instagram For Business. United States: Entrepreneur Media, Inc.

Setiawan, A. I., Hendraningsih, A. P., Rahayu, S., & Dewi, A. S. (2022). The Role of Digital Marketing Interventions in E-Advocacy Leverage Capacity: A Culinary Business Breakthrough to Counter the COVID-19 Pandemic. Journal of Indonesian Economy and Business, 37(2), 201–216. https://doi.org/10.22146/jieb.v37i2.3995

Setiawati, M. C., & Rusdi, F. (2020). Strategi Promosi Penyanyi Cover Di Media Instagram. Prologia E-Journal Universitas Tarumangara.

Sugiyono. (2013). Metode Penelitian Kuantitatif, Kualitatif dan R&D (Cetakan Kesembilanbelas ed.). Bandung: Alfabeta.

Sugiyono. (2013). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.

Usman, H., & Akbar, P. S. (2008). Metodologi Penelitian Sosial. Jakarta: Bumi Aksara.

Fuster, M., Abreu-Runkle, R., Handley, M. A., Rose, D., Rodriguez, M. A., Dimond, E. G., Elbel, B., & Huang, T. T. K. (2022). Promoting healthy eating in Latin American restaurants: a qualitative survey of views held by owners and staff. BMC Public Health, 22(1), 1–12. https://doi.org/10.1186/s12889-022-13294-7

Wardana, I. M., Sukaatmadja, I. P. G., & Setini, M. (2022). Formulation of Business Strategies to Improve Business Performance by SWOT and SQSPM Approach in Era Pandemic: A Study on Culinary MSMEs. Quality - Access to Success, 23(188), 47–55. https://doi.org/10.47750/qas/23.188.07

Title Strategi Promosi M’Bro Café and Resto di Masa Pandemi Melalui Platform Instagram
Issue: Vol. 23 No. 2 (2022): JURNAL SOSIAL
Section Articles
Published: Nov 17, 2022
DOI: https://doi.org/10.33319/sos.v23i2.119
Keywords: The Strategies of Promotion, Pandemic, Instragram Platform
Author Yefta Jati Putranto
a:1:{s:5:"en_US";s:27:"Universitas Merdeka Madiun ";}
 PDF
How to Cite
Jati Putranto, Y. (2022). Strategi Promosi M’Bro Café and Resto di Masa Pandemi Melalui Platform Instagram. JURNAL SOSIAL Jurnal Penelitian Ilmu-Ilmu Sosial, 23(2), 24–30. https://doi.org/10.33319/sos.v23i2.119
 view Abstract : 131      Downloads : 273